Hydro Plus hydration drink can in front of Hydro Plus logo
Hydro Plus hydration drink can in front of Hydro Plus logo
Two people holding over Hydro Plus grape and lime cans

Hydro Plus Branding & Packaging

Hydro Plus Branding & Packaging

Hydro Plus enters the hydration space with quiet confidence, a visual identity built on precision, clarity and modern function. The goal was to create a brand that feels as light and refined as the product itself.

From strategy through to packaging design, every decision was guided by simplicity and balance. The custom wordmark, minimal typography and disciplined layout system reflect a performance driven brand with lifestyle appeal.

Hydro Plus enters the hydration space with quiet confidence, a visual identity built on precision, clarity and modern function. The goal was to create a brand that feels as light and refined as the product itself.

From strategy through to packaging design, every decision was guided by simplicity and balance. The custom wordmark, minimal typography and disciplined layout system reflect a performance driven brand with lifestyle appeal.

Hydro Plus raspberry poster: can outline and wordmark over a photo of raspberries
Hydro Plus lemon poster: can outline and wordmark over a photo of lemons
Hydro Plus grape poster: can outline and wordmark over a photo of grapes
Hydro Plus lime poster: can outline and wordmark over a photo of limes
Hydro Plus grape electrolyte drink cans in hand
Man pouring a Hydro Plus lemon can into his mouth, reflected in a pair of chrome sunglasses
Man pouring a Hydro Plus lemon can into his mouth, reflected in a pair of chrome sunglasses

DESIGN SYSTEM

DESIGN SYSTEM

We developed a flexible visual identity that adapts effortlessly across Hydro Plus’s two core products hydration drinks and powdered mixers ensuring consistency in every format, from shelf to screen. A restrained palette and minimal design language keep the focus on purity, performance and clarity. The result is a cohesive modern brand that blends lifestyle appeal with functional design, built to feel clean, confident and refreshingly simple.

We developed a flexible visual identity that adapts effortlessly across Hydro Plus’s two core products hydration drinks and powdered mixers ensuring consistency in every format, from shelf to screen. A restrained palette and minimal design language keep the focus on purity, performance and clarity. The result is a cohesive modern brand that blends lifestyle appeal with functional design, built to feel clean, confident and refreshingly simple.

Hydro Plus logo mark
Hydro Plus raspberry can splashing through water on a pink background
Hydro Plus raspberry can splashing through water on a pink background
Hydro Plus raspberry electrolyte powder packaging with minimal modern branding.
Hydro Plus lemon cans with crushed-can campaign graphic
Retro Car
  • Stacks, fitness clothing brand identity
  • Mopho, Vietnamese noodle bar brand identity
  • Cold Vault, men’s jewellery and clothing brand identity
  • Hydro Plus, electrolyte drink branding and packaging
  • Atmos, surf and weather app branding
  • Stacks, fitness clothing brand identity
  • Mopho, Vietnamese noodle bar brand identity
  • Cold Vault, men’s jewellery and clothing brand identity
  • Hydro Plus, electrolyte drink branding and packaging
  • Atmos, surf and weather app branding
  • Stacks, fitness clothing brand identity
  • Mopho, Vietnamese noodle bar brand identity
  • Cold Vault, men’s jewellery and clothing brand identity
  • Hydro Plus, electrolyte drink branding and packaging
  • Atmos, surf and weather app branding