Hydro Plus hydration drink can in front of Hydro Plus logo
Hydro Plus hydration drink can in front of Hydro Plus logo

Hydro Plus Branding & Packaging

Hydro Plus Branding & Packaging

Hydro Plus enters the hydration space with quiet confidence, a visual identity built on precision, clarity and modern function. The goal was to create a brand that feels as light and refined as the product itself.

From strategy through to packaging design, every decision was guided by simplicity and balance. The custom wordmark, minimal typography and disciplined layout system reflect a performance driven brand with lifestyle appeal.

Hydro Plus enters the hydration space with quiet confidence, a visual identity built on precision, clarity and modern function. The goal was to create a brand that feels as light and refined as the product itself.

From strategy through to packaging design, every decision was guided by simplicity and balance. The custom wordmark, minimal typography and disciplined layout system reflect a performance driven brand with lifestyle appeal.

Hydro Plus hydration drink branding showcasing a minimalist can outline over a vibrant Raspberry background.
Hydro Plus hydration drink branding showcasing a minimalist can outline over a vibrant Raspberry background.
Hydro Plus hydration drink branding showcasing a minimalist can outline over a vibrant Raspberry background.
Hydro Plus hydration drink branding showcasing a minimalist can outline over a vibrant Lemon background.
Hydro Plus hydration drink branding showcasing a minimalist can outline over a vibrant Lemon background.
Hydro Plus hydration drink branding showcasing a minimalist can outline over a vibrant Lemon background.
Hydro Plus hydration drink branding showcasing a minimalist can outline over a vibrant Grape background.
Hydro Plus hydration drink branding showcasing a minimalist can outline over a vibrant Grape background.
Hydro Plus hydration drink branding showcasing a minimalist can outline over a vibrant Grape background.
Hydro Plus hydration drink branding showcasing a minimalist can outline over a vibrant Lime background.
Hydro Plus hydration drink branding showcasing a minimalist can outline over a vibrant Lime background.
Hydro Plus hydration drink branding showcasing a minimalist can outline over a vibrant Lime background.
Hydro Plus raspberry electrolyte powder packaging with minimal modern branding.
Hydro Plus raspberry electrolyte powder packaging with minimal modern branding.

DESIGN SYSTEM

DESIGN SYSTEM

We developed a flexible visual identity that adapts effortlessly across Hydro Plus’s two core products hydration drinks and powdered mixers ensuring consistency in every format, from shelf to screen. A restrained palette and minimal design language keep the focus on purity, performance and clarity. The result is a cohesive modern brand that blends lifestyle appeal with functional design, built to feel clean, confident and refreshingly simple.

We developed a flexible visual identity that adapts effortlessly across Hydro Plus’s two core products hydration drinks and powdered mixers ensuring consistency in every format, from shelf to screen. A restrained palette and minimal design language keep the focus on purity, performance and clarity. The result is a cohesive modern brand that blends lifestyle appeal with functional design, built to feel clean, confident and refreshingly simple.

Hydro Plus logo mark
Hydro Plus logo mark
Hydro Plus grape electrolyte drink cans in hand, showcasing modern minimal packaging design.
Hydro Plus hydration drink cans in multiple flavours displayed outdoors in natural light.
Hydro Plus lemon electrolyte drink cans with playful crushed packaging pattern.
Hydro Plus grape electrolyte drink can with icy condensation.
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