MOPHO takes the vibrancy of Vietnamese street food and transforms it into a bold, character driven identity for a modern Vietnamese restaurant.
The name kicks things off with attitude, setting up a brand that’s loud, confident and full of flavour. We built a visual world of bold type, cheeky illustrations, and street inspired details that give Vietnamese food culture a fresh, modern twist.
The MOPHO brand extends seamlessly across every touchpoint.
From the illustrations, expressive type and a colour palette inspired by the heat of the street, every element was designed to reflect the energy of Vietnamese street food and create a brand that feels fun, familiar and impossible to miss.
