Vietnamese noodle dish infront of Mopho logo
Vietnamese noodle dish infront of Mopho logo

MOPHO takes the vibrancy of Vietnamese street food and transforms it into a bold, character driven identity for a modern Vietnamese restaurant.

The name kicks things off with attitude, setting up a brand that’s loud, confident and full of flavour. We built a visual world of bold type, cheeky illustrations, and street inspired details that give Vietnamese food culture a fresh, modern twist.

Animated GIF showing Mopho brand identity in motion, featuring logo animation and colour transitions
Animated GIF showing Mopho brand identity in motion, featuring logo animation and colour transitions
Animated GIF showing Mopho brand identity in motion, featuring logo animation and colour transitions
Minimalist uniform design for Mopho using one of the logo options
Minimalist uniform design for Mopho using one of the logo options
Minimalist uniform design for Mopho using one of the logo options
Loyalty and business card design for Mopho, featuring bold typography and modern minimalist branding

The MOPHO brand extends seamlessly across every touchpoint.

From the illustrations, expressive type and a colour palette inspired by the heat of the street, every element was designed to reflect the energy of Vietnamese street food and create a brand that feels fun, familiar and impossible to miss.

Animated GIF showing Mopho brand identity in motion
Animated GIF showing Mopho brand identity in motion
Takeaway packaging design for Mopho Vietnamese Noodle Bar, showcasing clean branding and custom illustrations
Takeaway packaging design for Mopho Vietnamese Noodle Bar, showcasing clean branding and custom illustrations
Takeaway packaging design for Mopho restaurant, showcasing clean branding and a custom illustration
Takeaway packaging design for Mopho restaurant, showcasing clean branding and a custom illustration
Exterior signage design for Mopho Vietnamese Noodle Bar, displaying the noodle character illustration and vibrant colour palette
Exterior signage design for Mopho Vietnamese Noodle Bar, displaying the noodle character illustration and vibrant colour palette
Brand signage and logo design for Mopho Noodle Bar, an authentic Vietnamese restaurant with bold typography and a warm, inviting atmosphere
Brand signage and logo design for Mopho Noodle Bar, an authentic Vietnamese restaurant with bold typography and a warm, inviting atmosphere
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